As a young girl, she 'played beads' and made jewelry just for fun. Her natural and benevolent interpersonal ways with her peers of that time, whom she created jewelry pieces for after she drew them in by wearing and marketing the pieces made, embodies how she conducts business today. Those intrinsic qualities of people relating skills aided in her cleverly marketing and promoting the products by word-of-mouth and via modeling the pieces, all symbolizing early business elements that held the key to her future. Imagine the parallelism in her act of 'playing beads' and how all that has all translated into her entrepreneur realizations now as a designer and business owner of the jewelry company 'Dusk & Rubies', a coincidence? I think not. I had the pleasure of speaking with her and picked her brains a bit about how she arrived at achieving her goals and some style talks -- read on.
Ms Rxt: So let’s get into it, at what age did you decide this is what you would like to do and when did you finally execute it?
(Danielle)-Dusk & Rubies: I’ve been making jewelry my whole life, like the little plastic beads; I was constantly making it. I would ask my sister all the time like “Do you wanna play beads with me?” and my sister goes, “ugh like, I don’t wanna play beads, that’s not playiiing, that’s work!” MsRx: hahahaha! … And l always found it as therapeutic because I was constantly moving, and making jewelry was my moment of clarity where I can relax, take an hour and just create.
I’ve been doing this for a very long time, my whole life basically but I didn’t think that it would turn into a business until I was in high-school. I made a magazine and showed it to all my friends and even made people ‘s prom jewelry; it wasn’t even like a job, it was just like extra money on the side. I was a bus kid, you know, I taught tennis lessons, and people would ask, “where did you get that jewelry?” and I would say “oh I made it!” at first, all that I made I just wore.. so I would say oh yea, I could make that for you, Etc. Then I realized that people really admired the jewelry I made and wondered what platforms were out there that I could sell it to people, and that’s how I found Esty and sold pieces from there until I eventually launched my company's website separately.
In 2013, I started my own blog called Dusk & Rubies, as a platform to begin my brand’s voice for my jewelry company Dusk & Rubies. I started getting a lot of views on my blog, and started a platform called “The Women Support Women Project” where small businesses got free press, that needed it; like just giving back to people, which I really wanted to do.
Ms Rxt: … I want to celebrate creative people and entrepreneurship and from what you’re telling me, you had that entrepreneur spirit at such a young age by your dealings with peers with the speaking and selling to them from the bus and with the prom jewelry making hustle. I love that you followed your natural inclination towards that.
Where do you get the best creative ideas?
D & R: Where do I get my best ideas? When running on the treadmill. That’s where I get my best ideas, and I was a run distant runner for a long time so I’d be running for 16 miles, just imagine the amazing concepts you can come up with in that amount of time. …like my concepts for the photo shoots always happen while I’m running, like “oh duck tapes, we’re gonna work with duck tapes; or we’re gonna work in a garden” … all this stuff happens when I’m running.
MsRx: Hahaha, that’s awesome! How would you describe your creative personality?
D & R: When I first started I’d start making jewelry, take different pieces to put it together and if I didn’t like it, take it apart again and do it again until I’m completely satisfied. I’m working on this, I’m a bit of a perfectionist, so if I don’t like something, I’d go back and remake it.
MsRx: Do you have pieces in your collection that you love as favorites?
While in search for another take on style to capture for my audience, I turned around just in time to see a walking talent who looked lovely enough for a style candidate and happens to have a bright future ahead of her. Meet future fashion designer, Evelyn Martinez from the Dominican Republic, currently residing and developing her craft in New York City as a design apprentice in college. While capturing her style and chatting up a bit, she revealed some sketches of her amazing designs of recent , and I immediately signed up on the spot as one of her future clients because each silhouette looked that incredible! With this up close and personal interview, I celebrate and encourage her future endeavors to come. After we exchanged greetings, peep our conversation and get to know her more below.
Ms Rxt: Sooo, tell me about yourself. When did you discover your desire to become a designer?
E M: Well since little, I always drew stick figures with clothes. When I moved out here to the North, around age 8 or 9, I knew that I wanted to be a fashion designer. I would just sit in my living room and draw while watching Project Runway.
Ms Rxt: Aww, nice! Is anyone in your family a part of the fashion industry or did you take a liking to it on your own?
E M: My mom used to sew and my older sister used to draw up until her teens. I got inspired by both of them, seeing them do what they did.
Ms Rxt: And as an apprentice, what designer currently inspires you?
E M: I love Alexander McQueen, like I how he came up with those ideas and executed it all so beautifully, but I also like Marc Jacobs because I’m more into the simple aesthetics. I don’t like to look all over the place; I like to look clean and simple things that stand out.
Ms Rxt: So do you hope to design more for people with your similar taste in style, or for people and what they may like?
I have an appreciation for talented individuals who explore, groom and build on their skills.
PLACES I LOVE TO SHOP