As a young girl, she 'played beads' and made jewelry just for fun. Her natural and benevolent interpersonal ways with her peers of that time, whom she created jewelry pieces for after she drew them in by wearing and marketing the pieces made, embodies how she conducts business today. Those intrinsic qualities of people relating skills aided in her cleverly marketing and promoting the products by word-of-mouth and via modeling the pieces, all symbolizing early business elements that held the key to her future. Imagine the parallelism in her act of 'playing beads' and how all that has all translated into her entrepreneur realizations now as a designer and business owner of the jewelry company 'Dusk & Rubies', a coincidence? I think not. I had the pleasure of speaking with her and picked her brains a bit about how she arrived at achieving her goals and some style talks -- read on.
Ms Rxt: So let’s get into it, at what age did you decide this is what you would like to do and when did you finally execute it?
(Danielle)-Dusk & Rubies: I’ve been making jewelry my whole life, like the little plastic beads; I was constantly making it. I would ask my sister all the time like “Do you wanna play beads with me?” and my sister goes, “ugh like, I don’t wanna play beads, that’s not playiiing, that’s work!” MsRx: hahahaha! … And l always found it as therapeutic because I was constantly moving, and making jewelry was my moment of clarity where I can relax, take an hour and just create.
I’ve been doing this for a very long time, my whole life basically but I didn’t think that it would turn into a business until I was in high-school. I made a magazine and showed it to all my friends and even made people ‘s prom jewelry; it wasn’t even like a job, it was just like extra money on the side. I was a bus kid, you know, I taught tennis lessons, and people would ask, “where did you get that jewelry?” and I would say “oh I made it!” at first, all that I made I just wore.. so I would say oh yea, I could make that for you, Etc. Then I realized that people really admired the jewelry I made and wondered what platforms were out there that I could sell it to people, and that’s how I found Esty and sold pieces from there until I eventually launched my company's website separately.
In 2013, I started my own blog called Dusk & Rubies, as a platform to begin my brand’s voice for my jewelry company Dusk & Rubies. I started getting a lot of views on my blog, and started a platform called “The Women Support Women Project” where small businesses got free press, that needed it; like just giving back to people, which I really wanted to do.
Ms Rxt: … I want to celebrate creative people and entrepreneurship and from what you’re telling me, you had that entrepreneur spirit at such a young age by your dealings with peers with the speaking and selling to them from the bus and with the prom jewelry making hustle. I love that you followed your natural inclination towards that.
Where do you get the best creative ideas?
D & R: Where do I get my best ideas? When running on the treadmill. That’s where I get my best ideas, and I was a run distant runner for a long time so I’d be running for 16 miles, just imagine the amazing concepts you can come up with in that amount of time. …like my concepts for the photo shoots always happen while I’m running, like “oh duck tapes, we’re gonna work with duck tapes; or we’re gonna work in a garden” … all this stuff happens when I’m running.
MsRx: Hahaha, that’s awesome! How would you describe your creative personality?
D & R: When I first started I’d start making jewelry, take different pieces to put it together and if I didn’t like it, take it apart again and do it again until I’m completely satisfied. I’m working on this, I’m a bit of a perfectionist, so if I don’t like something, I’d go back and remake it.
MsRx: Do you have pieces in your collection that you love as favorites?
D & R: I definitely have pieces that I feel like after making them, I was the happiest or had grown the most from it. After designing for so long, you realize when you grow. I love called the earrings ‘Dessert First’ a part of the Manhattan collection, every time I wear them I get compliments. I also love love love “Meet me at the MET”, also a part of the Manhattan Collection, which is a big stone that has a bunch of different colors and different color chains including a 1950s vintage chain attached. I just love it because I love pieces that you can wear with so many different outfits.
MsRx: Oh yea, that’s a good piece to have around; one that can get paired with any look. How would you describe your personal sense of style?
D & R: It’s based on my emotion. In high school, one day I’d be extremely professional and very preppy, and then the next day I’d have my hair in cornrows. Honestly I’d change my look up so much, but now I still feel like I dress based on my emotions, by the color palettes that I choose, but I would say my fashion is a little more simple and gets played up with accessories.
MsRx: What pieces do you currently love to wear often? –In this season, for example
D & R: I love my Sam Edelman Black leather Booties; I wear them constantly. It kind of has like a combat edge to them and I like looks where ‘feminine meets edgy’, to have a surprise element. I love anything by Cynthia Rowley, any of my dresses from Cynthia Rowley.
MsRx: Outside of fashion and beauty industry, where else do you get inspiration?
D & R: Travel
MsRx: Yes! I concur with that.
D & R: Yes, travel. I went to Grenada over the summer and got so mesmerized with all the colors and all the different types of plants that I’ve never seen before.
MsRx: Yes and yes. So, if you had the choice to vacation for 3 months straight, where would you go and what would you do in that time?
D & R: I would go to France, because I have yet to visit Paris, and I really want to go, and also want to go to Nice and Monte Carlo. What I would do there is definitely creating jewelry, visiting vintage shops, writing –cause I love to write- at a cafe working on my novel, visiting museum, soaking up the culture as well as eating as much food as possible.
MsRx: Hahahaha, Yes Awesome! That sounds like heaven everything you just described. Wow. Well, thank you so much for sharing!
D & R: Thank you! You’re so sweet.
I have an appreciation for talented individuals who explore, groom and build on their skills.
PLACES I LOVE TO SHOP