This awards event, pulled together from the idea of an ingenious and inspirational woman, Yuli Ziv, went so well last night. I had an awesome time amongst peers and innovators alike, celebrating the accomplishments of tech savvy team members of both prominent and newly established fashion brands.
Some winners included :
It felt especially exciting to have had mere seconds in time to greet and acknowledge two of my favorite industry persons: Eva Chen, Editor-In-Chief of Lucky Magazine; winner of the 'Digital Navigator Award' (I'm obsessed with Lucky magazine and how it stands out from the rest) and Jeannie Mai ( TV personality + style expert, primarily adored from the style makeover show I obsessively watched and just adored her on, "How Do I Look?". I love love loved how Eva Chen remained true to herself and wore 'sneakers' with her fabulously gathered A-line dress, beaded with pearls. Jeannie Mai's welcoming of our first day of spring also looked refreshing, especially with those icy blue delicious shoes she paired the look with.
Running into a beautiful friend, making a new ones and getting to see hardworking young women personalities behind amazing and successful fashion inspired blogs, made the night all the more exciting. Shout out to all the start-up bravehearts, bloggers and entrepreneurs I got to interact with yesterday, you all inspire me and set fine examples. Thank you!
March 15th 2014, DKNY continued its 25th anniversary celebration at the brand's Madison Avenue store location in NYC by collaborating with Tai Beauchamp, Instyle Magazine's Style Ambassador. She showcase her pick of the brand's Spring 2014 collection and divulged some tips about putting looks together with pieces from the collection. The collection it self took my breath away seeing as it totally corresponds with my taste in street funk style. Pieces that grabbed my attention include the clear colored dresses in pops of blue and orange, monogrammed pieces of chic light-weight windbreaker jackets, the styled combinations of knee-length overalls paired with a blazer and dopestastic cap; that would all fit right in with my collection, this one DIY looking badge full boyfriend jeans and plenty of edgy pops of colors in suits, dresses and some menswear pieces too.
Tai Beauchamp at this event absofreakinglutely made my day! She had the most cheerful and welcoming demeanor as she made sure to have a moment with each of her guests. Her picks of the brand's spring 2014 collection pretty much reflected some personal style aesthetics and she showed me which pieces she loved lots (DKNY's amazing fresh take on a trench coat, made up of sheer flowing fabric) and I must say, I loved it and would totally rock it too! She put the look together for the mannequin (shown below) and shared tips of how to transform the orange dress seemingly made for one function (nightlife perhaps) into a multifunctional piece, made for an errand ready stylish busy sort of girl on the go in the city. Talking with her came easy as she listened intently with care, while inspiring with her style tips and knowledge about the collection and her love for DKNY since childhood. Just recently, I placed her on my list of fashion industry female inspirations and it felt so surreal to meet her so soon after. She's a woman of similar interest of empowering women, amongst other causes she stands for, and that she did do while we also chatted about the event and so forth. Ms. Beauchamp simply rocks, I love her! Check out my other captures of the fun event below and a peek of her picks of DKNY's beautiful collection. Happy 25th DKNY!
This weekend past on March 8th, Vera Moore Cosmetics, Isoplus and Fashion Avenue News magazine collaborated to host a wonderful event to celebrate Harlem's fashion week in New York City. I love participating in events like this especially since encouraging, promoting and celebrating small business entrepreneurs and self-starters summarizes my goal for certain segments of this style blog. Commencing with a press review launch bit, to include make-up sessions offered all night and some step and repeat captures of attendees, the event took off well.
The remarkable opportunity allowed for boutique owners in the local New York and New Jersey areas to showcase as well as sell their products, generate brand awareness to possible new clientele, and make their presence known. Each company had a chance to interconnect with relative industry personalities like fashion bloggers, image consultants, stylists, make-up artists, PR companies and possible future clients.
I got the chance to meet with each boutique owner during the press review piece, learned a bit about their establishments and gained perspective about each company's representation of their brand. Honestly, I met the most refreshing, professional individuals and, surprisingly enough, a few superlicious business team's personalities. In a setting where first impression truly matters for young brands to put their best foot forward with exceptional modus operandi moves, very few team in the bunch left me with a not-so-impressive first time inklings to their brand and professionalism appeal.
The businesses that showed up and participated gained more exposure for their brand, and every single exposure counts because all the more people there become to talk about and spread the news of their company's existence. Leave it to me to sound like a business 101 lecturer but really though, as one who also cares about business and hopes to equally build on one in the near future, these ideals will guide my moves. I know that positive word of mouth and media reviews from new online presence like this style blogoshpere, or other pre-existing online presence adds to the company's growing awareness young brands could use. Every impression conveyed by a brand has importance and holds weight, including ones that seemingly mean nothing. The "nothing" that sends an unintended brand message, may consequentially become a deal breaker for future possibilities, really. A great defining moment can come from favorable rapport established during social events like these so,why not make the very best of it?
Nevertheless, the remainder of the event entailed fashion runway presentations of beautifully curated selections by three of the pop-up boutiques present that night, entertaining music from the DJ, cocktail hour and the mingling amongst the socialites in attendance.
Backstage captures of the models prepping
A look at some guests of the event to include the models and us media press folks. I had an enthralling experience as a photographer and style blogger covering the event for your viewings and meeting all of those amazing people. I loved seeing all of those self-starters and entrepreneurs seeking to fulfill and live out their dreams. Kudos to them all!
ALl photos & videos by: